The Ansoff Matrix X and Y axis contain: Existing Products, Existing Markets, New Products and
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New Markets
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In the Ansoff Matrix, getting Customers to buy more existing products is an example of
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Market Penetration
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In the Ansoff Matrix, a way to exploit the existing customer base is called
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Product Development
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In the Ansoff Matrix, introducing new pricing policies to attract new customers in new markets is called
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Market Development
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The Ansoff Matrix is mainly concerned with
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Business growth
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In the Ansoff Matrix, if more existing products are sold in the current markets it is called
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Market Penetration
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Which is the riskiest product growth strategy suggested by Ansoff's matrix
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Diversification
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In the Ansoff Matrix, how are new products sold in the existing market described
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Product Development
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